Lesson 9, Topic 1
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Setting up Social Media Pages

October 30, 2019
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Setting up Business Social Media Pages

Social media is huge. Like really really huge. In marketing there are currently no better platforms than those social media platforms. Especially running on a tight budget or even having no budget at all.

Unfortunately, building organic reach on social media is incredibly hard. The algorithms of all social platforms prevent business pages from reaching new followers or even their already existing followers. But before I thought about how to approach people via social media, I had to create business pages.

There are many amazing social media platforms to be active on. But for this case study business, I decided to only be active on three:

  1. Facebook
  2. Instagram
  3. Twitter

As setting up these pages and getting the first followers on those platforms is not that hard it made sense to me to start with them. I could still add more later.

Dropshipping Social Media #1: Facebook

I started with Facebook for no special reason.

At the time I was creating the page, I didn’t have any intention to really take advantage of it. To master organic Facebook reach it takes a tremendous amount of time for content creation and distribution. Note: If you’d like to follow this “start simple” approach, please take care of your Facebook page at some point. This is just the start. After a few months, you should improve your Facebook page in order to reach more people.

To begin, I kept the Facebook page very simple. It looked like this:

Facebook business page of a ecommerce business

I used a Canva template for the cover image and included a discount code only to have at least one shot if someone discovers my page. But again, I had no real intention to promote this page in any way. Having one was mainly for my online reputation and being able to connect my Instagram account it in order to have an Instagram business account.

I didn’t upload any content to this page but still wanted to gain some followers/fans. My idea was to take advantage of the giveaway I already planned for my marketing efforts. People could get more entries if they like my Facebook page. More on that later in the marketing section of this case study.

Next up: Instagram

Dropshipping Social Media #2: Instagram

I’m not a big fan of falling in love with a certain platform but I absolutely love Instagram. Personally, with my own personal brand, I’m the most active on Instagram.

I really wanted to have my Instagram page on point and – later on – nail the marketing and interactions. Still without spending any money on ads or influencers. 

To start, I needed a good Instagram bio. From my observations, people really look at it. It’s not like Facebook where not too many people actually take the time to read the page description. I had to come up with something I believe my target audience can somehow relate to and fits to my branding efforts.

Instagram bio business

I took the slogan I created earlier and added a few more lines and emojis. Additionally, I used a bit.ly link as my website’s link. I didn’t purchase a custom domain so I had to work with an url shortener. Using the given .myshopify.com domain wouldn’t look that good at all.Note: I often get asked if a custom domain is required to make sales. No – it’s not. You can make sales without having to pay for a custom domain. However, some people (potential customers) may find it weird and will ask you about it. But this won’t affect your sales. For the vast majority, it’s not an actual problem. Once you made money with your business and know it works you should consider purchasing a custom domain.

I chose my font logo as the profile picture and connected my Facebook page to Instagram in order to have a business account. Bio wise I was good to go but the biggest challenge was still in front of me: great content.

Coming up with content for Instagram or any other social media platform from scratch is hard. Especially as I had a zero budget and couldn’t even take product pictures with my phone. I had to be creative as I didn’t want to upload AliExpress product images.

So instead of just using the default AliExpress images for my Instagram account, I wanted to edit those a little bit. As I’m not a big creative, I needed help from a designer or at least someone who has more experience in this than I do. 

The easy and usual way would be to hire a designer from 99designs or Fiverr. Unfortunately, I couldn’t do it as I had no money to spend on this business.

I asked almost everyone I know in my personal network if they know someone who could be interested in doing some designs for me. In return, I offered a 20% commission on all Instagram sales. 

It took some time but after a couple of hours, I found someone who was willing to help.Note: The lesson here is not to have a good network (even though it helps) but to find a way to get what you need. There’s always a solution.

I sent over the images I wanted to have edited and my designer came up with a bunch of designs I really liked:

Content for Instagram dropshipping business

Want to get all 19 designs + the permission to them on your business? Get them here!

Looked great to me! He also added a unique style to it. I was very happy with the result. Unfortunately, I couldn’t upload all designs straightaway because some of the colors didn’t match with the branding I was trying to create.

My solution to that problem was to use stock images which fit to my branding efforts. I simply went to Unsplash and searched for the term “pink” as this A.) represented my main-color the best and B.) is the “topic” of my business.WANT TO HAVE THE DIRECT LINKS TO ALL FREE STOCK IMAGES I USED + ALL OTHER RESOURCES OF THIS CASE STUDY? CLICK HERE TO GET THEM FOR FREE!

Having the content together I posted everything which lead to an Instagram account that looked like this:

Dropshipping Instagram business page

Not bad at all for a brand new Instagram account.

As the Instagram eco-system mainly runs on hashtags, I needed to find some good ones. I went to All-Hashtag.com and let the hashtag generator generate some hashtags (top) based on the term “fashion”.

Best Hashtags Instagram for Dropshipping business

After adding all the hashtags to each post, my Instagram account was set up and good to go!

Dropshipping Social Media #3: Twitter

Twitter is amazing and for many dropshippers, it’s an untapped field. The ability to jump into potential customer’s conversations is a great opportunity for every marketing person. But before thinking about the marketing aspect of it, I had to create an account.

I pretty much did the same thing I did on Facebook. I even used almost the same cover image. The only change I made was the discount code I applied. The reason for this was to have a way to track my sales.

Business page Twitter Online Business

Content wise, I decided against creating unique content. I wanted to fill my feed with other people’s content aka retweets. To do this I had to figure out which content is good and actually liked by my target audience. To get somehow started, I just googled “most influential fashion influencers on Twitter”. 

Best influencers for marketing

According to Influencer Marketing Hub, there are 15 influencers I should follow. So I followed some of those 15 influencers on Twitter and started to retweet their latest tweets.

Took me very little time and I had some solid content up.

Having my Twitter account up I finished the social media setup process and was ready to start my first little marketing efforts.

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